Rob Norman, Chief Digital Officer of GroupM global, spoke at the International Advertising Association (IAA) Cabana on the 21st June, during Cannes Lions International Festival of Creativity. He spoke about the need to “create advertising assets that are ‘thumb-stopping’ creative”. Our COO David Hueso made a similar point on why brands need to start using storytelling to attract people to their brand.
A report by eMarketer found that over 69.8 million Americans will are using ad blocking software, an increase of 34.4% on last year. The ad blocking debate continues as publishers attempt to address the issue by experimenting with subscription-based purchases.
A new study from Juniper Research has found that global digital advertising spend across mobile, wearables and online devices will exceed $285 billion by 2020. The report finds that although the market has taken a slight hit from the use of adblocking technology, better audience targeting will drive higher click-through rates.
An estimated 17% of UK football fans will watch Euro 2016 matches this year on a mobile device. This comes from a piece of research carried out by Opera Mediawork. It also found that over 40% of viewers will stay updated on Euro news via mobile applications – representing a real opportunity for brands to connect with relevant consumers.
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